I'm Brook Hayfield, a digital designer based in Barcelona.
I'm Brook Hayfield, a visual communication designer based in Barcelona.
Selected Projects (6)
01. Designing Systems with Ogilvy Healthworld™
Ogilvy Healthworld challenged the Graphic Communication Design Course at Central Saint Martins to create a design system to effectively communicate complex clinical trial summaries to a non-specialist audience.
February 2020 UX UI / Systems / Accessibility
02. Prioritising Positive Inefficiency in our Environment
Can a frictionless system be just as exciting without resilience? I created a wayfinding system that promotes independent journeys through a physical landscape, prioritising dèrive to better connect an audience to their surroundings by deconstructing the 'necessary' elements for navigation.
March 2021 Wayfinding / Navigation
03. chopd: Tackling Obesity with Bite Back 2030™
Bite Back 2030 challenged the Graphic Communication Design Course at Central Saint Martins to design materials or methods to engage children and young people in critical reflective thinking about food and drink. I created a social platform exclusively for high school children to question their eating habits and build their confidence in cooking.
March 2021 UI / App
04. Re-imagining our Relationship with Identity
This project aims to re-imaine our relation with data. It allows the audience to engage with tactility as a connection to their emotional understanding of their values, which in turn, promotes a healthier and happier relationship with their personal data.
February 2021 Data / Information Design
05. wëco: Preserve to Prevent
As a collaborative university project, we focused on society’s consumption and preserving biodiversity, consequently preventing the rise of natural disasters. Through wëco, a stimulating social platform, we are able to monitor and encourage a more sustainable lifestyle to become more aware of our individual impact on the world.
December 2019 UI / App
06. Creative Coding Archive
An archive of personal projects that I have created over the past five years with mediums ranging from Fine Art to Editorial Design.